Dabur Nepal launches Real Fizzin

Dabur Nepal, manufacturer and marketeer of Nepal’s No. 1 Fruit Juice – Real Fruit Power, has introduced a new carbonated beverage Real Fizzin, foraying into the attractive Carbonated Soft Drink (CSD) segment. Real Fizzin has three enticing variants: Apple, Masala Cola, & Nimbu and is available in attractive PET Bottles.

Real Apple Fizzin contains 11.2% fruit juice and is available in – 150ml, 250ml, and 500ml at attractive prices of Rs.30, Rs 50 and Rs.80 respectively.

Real Masala Cola Fizzin has 10.5% fruit juice content & is spiced up with Jeera. Similarly, Real Nimbu Fizzin has 5% refreshing Lemon juice. Both Real Masala Cola & Nimbu are available in 150ml on the go pack with an attractive price of Rs 30/-.

H. S. Bedi, Business Head of Dabur Nepal stated – “Real Fizzin is the result of the company’s continuous efforts to delight the Nepalese consumers with new & innovative products”. Bedi further added “It is in line with our strategy to expand our footprint in the beverage market entering into the adjacent categories.”

Abhaya Pd. Gorkhalee, Additional General Manager at Dabur Nepal said – “Consumers had to choose either CSD for refreshment or fruit juices for the Goodness of Fruits. Those drinking carbonated soft drinks have guilty pleasure as there is ever increasing awareness that aerated soft drinks have artificial flavor and no fruit juice content “. Gorkhalee further added – “This insight led us to develop & launch Real Fizzin to delight the discerning consumers who can now enjoy both the refreshment of fizz and the Goodness of Real Fruits in a single beverage.”

Real Fizzin has been positioned as a refreshing drink with the goodness of Real Fruits. The launch is supported by Television Commercial led integrated marketing campaign with the tag line “Fruit & Fizz ko Refreshing Feelin’.” Popular Cine Actress Samragyee RL Shah is the celebrity endorser for HZZIN Pple the Brand.