India’s leading Premium Menswear Brand Blackberrys, enters Nepal

Blackberrys – India’s Leading Menswear Brand with a legacy of 30 plus years of existence in partnering Men in their success journey, is now all set to enter the Nepali market.

Blackberrys held a grand opening press conference announcing the launch of two new stores at Civil mall, Durbarmarg . The event marked the celebration of this special moment in the presence of Rajesh Sethuraman, Vice President- Brand Experience, Blackberrys, Uttam Lammichhane and Sandip prandhananga, Managing Directors Lavida Trading, the master Franchisee and retail trading partner for Nepal.
Spread across 2000 sq ft and 3000 sq ft, both stores offer a wide assortment of Blackberrys range across suits, jackets, formalwear, casual wear, ethnic wear, footwear, accessories and much more.

The event also saw the unveiling of the season’s new arrivals for every occasion and to celebrate new beginnings. The new stores will showcase Blackberry’s newest range of wedding collection, which is tailored to make men look impeccable and leave a lasting impression on their special days.  The exclusive range of suits, tuxedos, blazers, and ethnic wear is the perfect blend of sophistication and modernity. With a wide range of colors, fabrics, and styles to choose from, we have something for everyone – whether you’re an ethnic wear enthusiast or a western lover. From two-piece and three-piece suits to bandhgalas and jackets, the range has something for every occasion.

From formal wear like trousers, suits, jackets and blazers, the brand also offers semi-formal and casualwear offerings such as khakis, shirts, denim, T-shirts and innerwear, and even shoes and accessories.  The store also offers Brand’s newest category, Tech-Pro, an all-new range which offers unrestricted movement that keeps men effortlessly stylish and comfortable through its stretch ability, smarty dry and wrinkle resistant features

With the launch of its two stores in Nepal, Blackberrys is poised to become one of the leading Menswear brands in the country.

Speaking about the occasion, Mr. Nitin Mohan, Co-founder & Director – Blackberrys said, “We are excited to announce the launch of our new stores in Nepal in partnership with Lavida Trading. Blackberrys is committed to partnering Men to be loved by all and our new stores will truly enable this journey to make men look sharp & confident. Our consumers consider us as their ‘fit-experts’ as our products offer the perfect fit which have been loved for over three decades in India. Also, our customer-centric approach, unparalleled store experience makes us unique, and we are confident that our new stores will provide Nepal with world-class products and experience”.

The expansion into Nepal is a natural extension of Blackberrys’ growth strategy. With two strong store openings in key locations, Blackberrys is well-positioned to capture a significant share of the growing menswear market in Nepal.

About Blackberrys

It has been 30 years since the brand’s humble beginnings in the narrow streets of Chandni Chowk, Delhi – 6. Since then, Blackberrys has risen by leaps and bounds to successfully redefine men’s fashion.

The brand has adapted, evolved and innovated with the times to provide the best wardrobe choice for Men. Blackberrys identity ‘ the rising firebird’ symbolizes its role as the catalyst for success, fitting perfectly into the role of every man’s partner in rising, as he sprints towards his ambitions with a burning desire to keep winning. The brand encourages its customers to celebrate new beginnings, break new grounds and stretch their wings along with the new tagline “Keep Rising”.

With its deep understanding of modern Men, the brand promises to enable its consumer in writing his unique success story while keeping his look immaculately sharp and stylish. From formal wear like trousers, suits, jackets and blazers, the brand later added semi-formal and casual offerings such as khakis, shirts, denim, T-shirts and innerwear, and even shoes and accessories.

NITIN MOHAN, CO-FOUNDER AND DIRECTOR

Mohan hails from a family with a proud history of over 130 years in the clothing industry and is connected with Sri Ram & Sons. Growing up around various kinds of fabrics piqued his interest in exploring the world of garments. An alumnus of the National Institute of Fashion Technology Delhi, Mohan specialized in Garment & Textile Manufacturing.
In 1991, Nitin Mohan co-founded Blackberrys, India’s leading men’s fashion brand, along with his brother Mr. Nikhil Mohan. Today, more than 30 years after its inception, Blackberrys is set to rewrite the Menswear fashion industry in Nepal.

One of the reasons for its rising success is that he believes in delivering product excellence and to actualize that belief, he actively drives the operation strategy of the brand – right from the crafting of the product, to designing strategy, to ensuring smooth supply chain management. His active involvement is the reason the brand could progress from wholesale to retail, and finally, to the leading men’s fashion brand it is today. The measure of his success is realized in his roles as an entrepreneur and a visionary. The Mohan brothers are committed to giving back through the multiple centers they have established under the Mohan Clothing Pvt. Ltd. roof, including Nayi Umang in association with Sakshi -NGO, Pardada – Pardadi Educational Society. He is an avid traveller who loves spending time outdoors and is passionate about biking