Proton e.MAS7 Launches in Nepal: A Step Toward Sustainable Mobility

Proton has officially entered the international electric vehicle (EV) market with the launch of its first EV model, the Proton e.MAS7, in Nepal. The launch event, organized by Jagdamba Motors Pvt. Ltd., the authorized distributor of Proton in Nepal, was graced by His Excellency Tuan Mohd Firdaus Azman, Chargé d’Affaires of the Malaysian Embassy in Kathmandu, marking a significant milestone for both Proton and the Shanker Group, a prominent Nepali conglomerate.

Unveiled at the Hyatt Regency Kathmandu, the event saw the presence of notable personalities including Dr. Li ChunRong, CEO of Proton; Mr. Zhang Qiang, CEO of Pro-Net; and Mr. Lim Meng Thong, VP & ISD Director, alongside several key figures from the business, automotive, and media sectors.

The Proton e.MAS7, which debuted in the Malaysian market in December 2024, is now available in Nepal in two variants — Prime and Premium — catering to the country’s growing demand for eco-friendly vehicles.

A Technological Marvel: Features and Specifications
The Proton e.MAS7 is built on the Global Modular Architecture (GMA) platform and features a cutting-edge 12-in-1 intelligent electric propulsion system along with the Aegis Short-Blade Battery, a new-generation lithium iron phosphate battery.

Performance and Safety:

Power: 160 kW and 320 Nm torque

Acceleration: 0 to 100 km/h in just 6.9 seconds

Braking: 35-meter stopping distance from 100 km/h

Safety Rating: 5-star ASEAN NCAP

L2-ADAS (Level 2 Advanced Driver Assistance System) and 360-degree view camera

Battery and Charging:

Prime variant: 49.52 kWh battery with a 345 km WLTP range

Premium variant: 60.22 kWh battery with a 410 km WLTP range

DC fast charging: 30-80% in 20 minutes; 10 minutes of charging recovers 135 km of range

Interior and Comfort:

33 storage compartments, ventilated car seats, and ample legroom

16-speaker Sound Wave system with WANOS technology

256-color ambient lighting and a 15.4-inch, 2.5K resolution touchscreen display

Financial Schemes and Offers
To make EV ownership more accessible, Jagdamba Motors Pvt. Ltd. is offering exclusive financial plans:

Lowest interest rate: 4.99% with Jagdamba Hire Purchase

Minimum EMI: NPR 49,900 through bank financing

Free road tax for a year

Complimentary 7kW AC Home Charging Pack and 3.5kW AC Portable Charger

6 years/150,000 km basic warranty and 8 years/150,000 km specific warranty

Special gifts worth NPR 50,000 for the first 100 customers

Pricing Details:

e.MAS7 Prime: NPR 56,99,000

e.MAS7 Premium: NPR 67,99,000

A Commitment to Nepal’s Green Future
Mr. Sahil Agrawal, Managing Director of Jagdamba Motors Pvt. Ltd., expressed excitement about the launch, stating, “The Proton e.MAS7 aligns with Nepal’s transition toward sustainable mobility. We aim to offer a high-performance, eco-friendly vehicle that meets the aspirations of Nepali customers while supporting the government’s clean energy policies.”

To support the nation’s growing EV ecosystem, Proton plans to expand its dealership network to 12 locations across Nepal by the end of 2025, with nine already operational. The company also intends to establish a robust network of charging stations and service centers, making EV adoption more convenient for Nepalese consumers.

About Proton e.MAS
Proton e.MAS, a sub-brand of Malaysia’s Proton, is dedicated to advancing EV adoption through innovation and sustainable technology. Since its unveiling in June 2024, the brand has played a significant role in promoting green mobility, reinforcing its commitment to quality, reliability, and customer satisfaction.

For more information, visit the official website: www.proton-nepal.com