India Emerges as Key Market for Samsung, Says CEO Jong-Hee Han During Visit to Noida Factory

Samsung Electronics CEO and Vice-Chairman Jong-Hee (JH) Han highlighted India as one of the largest and fastest-growing markets for the company during his visit to Samsung’s Noida factory on Tuesday. The facility, which manufactures smartphones, tablets, and refrigerators, underscores the strategic importance of India for the South Korean tech giant.

In his second visit to India this year, Han emphasized the country’s growing significance for Samsung. “India is the fastest-growing market globally and offers a huge opportunity for Samsung. We were among the first companies to invest in India, and I am happy that the Noida factory has emerged as one of our biggest facilities, manufacturing not only for India, but for the world,” Han stated in a press release.

Earlier this year, Samsung introduced its ‘AI for All’ vision, aiming to enhance consumer lives by integrating artificial intelligence and hyper-connectivity through open collaboration. In 2024, Samsung’s Galaxy AI-powered premium smartphones and Bespoke AI home appliances, including refrigerators, air conditioners, and washing machines, have established a distinctive ecosystem of connected devices. This ecosystem not only offers convenience, connectivity, and comfort but also helps consumers save energy, according to the press release.

The company’s ‘One Samsung’ experience, powered by advanced technology, has set its products apart and generated significant consumer interest, particularly in the premium refrigerator segment. This market has seen rapid growth in India as consumers increasingly opt for larger capacity refrigerators with enhanced features.

Han also complimented the India-based R&D teams for their contributions to the development of new products and services. “India has a large population of tech-savvy young consumers that inspire us to innovate. I am proud that many young, enterprising engineers who are playing an important role in the development of AI are working at our R&D centres in India,” he said.

Samsung reaffirmed its commitment to the “Make in India” initiative, as demonstrated by its two cutting-edge manufacturing plants in Noida and Sriperumbudur. Additionally, the company has established a design centre in Noida and operates three Research and Development (R&D) facilities. These R&D centers, located in Noida and Bengaluru, are crucial for driving innovation in both local and global products, the company added.

Han’s visit and remarks underscore Samsung’s strategic focus on the Indian market as a pivotal hub for innovation and manufacturing, reinforcing its commitment to leveraging local talent and resources to drive global growth.